Workshop Outline: Marketing Sustainability Without Greenwashing
This 90-minute virtual workshop is designed for hospitality marketing, PR, and communications teams who want to tell authentic sustainability stories that win trust and engagement.
Let me help you — whether you’re a marketing team, social media agency, or brand strategist — to better communicate sustainability with clarity and impact.
If you can’t join live, a recording will be provided.
 
“Marketing Sustainability Without Greenwashing” is a practical workshop that shows how to position your brand’s eco-efforts with credibility and creativity. We’ll unpack what really matters in sustainability for F&B, how to communicate it clearly, and how to turn small operational wins into powerful narratives that resonate with today’s eco-conscious guests.
Workshop Outline:
1️⃣ Greenwashing 101: What It Is & How to Avoid It
Spot the red flags and learn how to turn vague claims into clear, credible messages.
2️⃣ What Guests Really Care About
From food waste to sourcing — insights into sustainability factors that shape dining choices.
3️⃣ Telling Better Stories
How to highlight your brand’s sustainable practices without jargon or overclaiming.
4️⃣ From Kitchen to Campaign
Turning carbon-smart menus, zero-waste actions, and local sourcing into compelling marketing stories.
5️⃣ Aligning with Global Standards
Using ESG & UN SDGs and EAT - Lancet 2.0 Report as a backbone for communication — making your claims solid and future-proof.
Key Outcomes:
✅ Understand the line between authentic sustainability and greenwashing
✅ Learn how to translate operations into guest-friendly stories
✅ Gain practical tools to boost trust and brand credibility
✅ Discover how to make sustainability a marketing advantage, not a risk
✅ Build messaging that resonates with conscious diners and corporate partners
Benefits for Participants:
🔹 Position your brand as a trusted sustainability leader
🔹 Avoid reputational risks linked to greenwashing
🔹 Enhance customer loyalty through authentic communication
🔹 Equip your marketing team with tools that balance profit + planet
🔹 Stay ahead of industry trends shaping hospitality marketing
This workshop is a must for hotel, restaurant, and F&B marketing teams who want to turn sustainability into a compelling brand story — and avoid the greenwashing trap. 🌱
All Participants Will Receive:
✔ Live Training Access
✔ Recorded Training (to revisit anytime)
✔ PDF Booklet: Marketing Sustainability Without Greenwashing: A Guide for Hospitality Teams
 
 
✨ For World Vegan Day, we’re offering a special 70% discount — join for only USD 29. 
Please message me directly for corporate rates, available for marketing teams